Music · 3
When MTV launched on August 1, 1981, which record label initially refused to provide music videos for the channel, fearing it would replace radio?
Answer
CBS Records
CBS Records, one of the largest labels at the time, was among the holdouts that initially withheld videos from MTV, concerned the visual format would undermine radio promotion and alter how record deals were structured. The label eventually relented as MTV's influence grew.
💡 Did you know?
Prince's 'When Doves Cry' (1984) became MTV's most-rotated video ever at that point, yet Prince initially refused to appear on screen—sending only the music.
Other options people guess
- Virgin Records
- Chrysalis Records
- Arista Records
Topics
- 1980s
- mtv
- music-industry
- record-labels
- 1981
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