The Daily Quiz
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Privacy Policy

Last updated: May 16, 2026

1. Introduction

The Daily Quiz ("we," "us," or "our") operates the website thedailyquiz.com (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use the Service.

2. Information We Collect

Information You Provide

When you create an account or use our Service, we may collect:

  • Name and email address (when you sign up)
  • Account credentials (password hash for email/password accounts)
  • Quiz completion data (answers, scores, streaks)
  • Sweepstakes entry records
  • Communications you send to us (e.g., contact form submissions)

Information Collected Automatically

When you access the Service, we may automatically collect:

  • Device and browser information
  • IP address and approximate location
  • Pages visited and interaction data
  • Advertising click identifiers appended to URLs from paid ads — for example, Google's gclid, gbraid, and wbraid, Meta's fbclid, TikTok's ttclid, and Pinterest's epik — and similar tokens used to measure the performance of our advertising
  • Cookies, local storage, and similar tracking technologies (see our Cookie Policy, which is linked from this Privacy Policy)

Third-Party Authentication

If you sign in using Google or Facebook, we receive your name, email address, and profile picture from those services. We do not receive or store your passwords for those accounts.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service
  • Create and manage your account
  • Track quiz completions and sweepstakes entries
  • Send you newsletters and promotional communications (with your consent)
  • Respond to your inquiries and support requests
  • Monitor usage patterns and improve user experience
  • Measure the effectiveness of our advertising, attribute sign-ups and other actions to the ads that drove them, and build audiences for our marketing (see “Advertising & Conversion Measurement” below)
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

4. Information Sharing

We do not sell your personal information for money. However, our use of third-party advertising and measurement tools (described in “Advertising & Conversion Measurement” below) may be considered “sharing” or “cross-context behavioral advertising” under certain U.S. state privacy laws. You can opt out of this sharing as described in Section 7 (“Your Rights and Choices”).

We may share your information with:

  • Service providers: Third-party companies that help us operate the Service (e.g., hosting, email delivery, analytics, customer support)
  • Advertising and measurement partners: Companies that help us serve, target, and measure ads, including Google (Google Ads, Google Analytics), Meta (Facebook and Instagram), TikTok, Pinterest, and the third-party advertising networks that display ads on our pages. The categories of information shared with these partners are described in the “Advertising & Conversion Measurement” section below.
  • Authentication providers: Google and Meta, only when you choose to sign in using one of those accounts
  • Legal compliance: When required by law, subpoena, or legal process
  • Safety: To protect the rights, property, or safety of our users or the public
  • Business transfers: In connection with a merger, acquisition, or sale of assets

5. Advertising & Conversion Measurement

We use third-party advertising and measurement tools to promote the Service, to understand which ads and channels drive sign-ups and quiz play, and to fund the Service through display advertising. This section describes what data flows to those partners and why.

Conversion measurement (current)

When you arrive at the Service from a paid Google ad, we capture the click identifier (gclid) Google appends to the landing URL and store it in your browser's local storage. If you then create an account or complete a key action, we send Google a conversion event that includes:

  • The click identifier (so Google can match the conversion to the ad you clicked)
  • A one-way, irreversible SHA-256 hash of your email address (Google's “Enhanced Conversions” feature, which improves measurement accuracy without exposing your raw email)
  • The event name, timestamp, and approximate value

We do not share your raw email address, password, quiz answers, sweepstakes entries, or any other personal information with Google for conversion measurement. The same hashing approach applies to equivalent measurement events we send to Meta, TikTok, and Pinterest as described below.

Advertising pixels (rolling out)

We are deploying advertising pixels and SDKs on the Service from the following partners. Each pixel sets one or more cookies or first-party storage entries and reports a subset of your activity (such as page views, sign-ups, and quiz completions) back to that partner so we can measure ad performance and build remarketing audiences:

  • Meta Pixel — for advertising on Facebook and Instagram (operated by Meta Platforms, Inc.)
  • TikTok Pixel — for advertising on TikTok
  • Pinterest Tag — for advertising on Pinterest
  • Google Ads remarketing & conversion tag — for advertising on Google Search, YouTube, and the Google Display Network

Where supported by the partner, the pixel includes a hashed (SHA-256) version of your email address so the partner can attribute conversions to ad clicks more accurately and match you to your existing account on that platform. We do not share unhashed email addresses, passwords, or quiz content with these partners.

Customer Match and audience uploads

We may upload hashed (SHA-256) versions of subscriber email addresses to advertising platforms (including Google Customer Match and Meta Custom Audiences) so those platforms can show our ads to people who already know TheDailyQuiz and to find new users with similar interests (“lookalike” or “similar” audiences). Hashed lists cannot be reversed into raw emails by the platforms.

Third-party display advertising

The Service displays advertisements served by third-party advertising networks. These networks and their partners may use cookies, web beacons, device identifiers, IP address, browser information, and the pages you view on TheDailyQuiz to deliver ads tailored to your interests, to measure ad performance, and to limit how often you see the same ad. The data they collect is governed by their own privacy policies.

How to opt out

You can limit interest-based advertising in several ways:

  • Adjust your Google ad personalization settings at adssettings.google.com.
  • Adjust your Meta ad preferences in your Facebook or Instagram account settings.
  • Adjust your TikTok ad preferences in your TikTok account settings under “Privacy → Ads.”
  • Adjust your Pinterest personalization settings under “Privacy and data.”
  • Visit the Digital Advertising Alliance opt-out page at optout.aboutads.info or the Network Advertising Initiative opt-out at optout.networkadvertising.org.
  • For our email marketing, click the “unsubscribe” link at the bottom of any email. Unsubscribing also removes your address from future advertising-audience uploads.
  • To request that we stop “sharing” your information for cross-context behavioral advertising under U.S. state privacy laws, see Section 7 below.

For the specific cookies and storage entries set by each partner, see our Cookie Policy.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Object to or restrict certain processing of your data
  • Request data portability
  • Opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising
  • Limit the use of sensitive personal information
  • Withdraw consent you previously gave us

To exercise any of these rights, please email privacy@thedailyquiz.com or use our contact form. We will respond within the timeframes required by applicable law. We will not discriminate against you for exercising any of these rights.

For California residents (CCPA / CPRA)

California residents have specific rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:

  • Right to know: The categories and specific pieces of personal information we have collected about you, the sources, the business purpose, and the categories of third parties we have shared it with in the prior 12 months.
  • Right to delete: Request that we delete personal information we have collected, subject to legal exceptions.
  • Right to correct: Request correction of inaccurate personal information.
  • Right to opt out of sale or sharing: We do not sell personal information for money. However, our use of advertising cookies, pixels, and audience uploads (described in Section 5) may qualify as “sharing” for cross-context behavioral advertising. You can opt out by emailing privacy@thedailyquiz.com with the subject line “Do Not Sell or Share My Personal Information.” You can also use the opt-out tools listed in Section 5 to limit ad-partner data collection in your browser.
  • Right to limit use of sensitive personal information: We do not use sensitive personal information for purposes that require this right to be offered.

In the prior 12 months we have collected the categories of information listed in Section 2 and shared them with the categories of recipients listed in Section 4 for the business and commercial purposes described in Sections 3 and 5. You may designate an authorized agent to make a request on your behalf; we may require verification of the agent's authority.

For residents of the EEA, UK, and Switzerland

The Daily Quiz is the “controller” of the personal data described in this Policy. Our legal bases for processing are: (a) performance of our contract with you when you create an account or use the Service; (b) your consent for marketing emails and (where required) advertising cookies and pixels; (c) our legitimate interests in measuring, improving, and promoting the Service; and (d) compliance with legal obligations. You have the right to lodge a complaint with your local data protection authority.

8. Children's Privacy

The Service is not intended for children under 13 years of age (or under 16 in jurisdictions where that is the applicable age of consent for online services). We do not knowingly collect personal information from children, and we do not knowingly serve targeted advertising to children. If you believe we have collected information from a child under the applicable age, please contact us and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of the rights described above, please email us at privacy@thedailyquiz.com or use our contact form. For details about the specific cookies and similar technologies we use, see our Cookie Policy.