Pop Culture · 2
Which advertising agency produced the 2010 Old Spice campaign that was nearly shelved because it seemed too outlandish to work?
Answer
Wieden+Kennedy
Wieden+Kennedy created 'The Man Your Man Could Smell Like' campaign for Old Spice, and its creative team reportedly worried the tone was too absurd before it became a viral hit.
💡 Did you know?
The Old Spice Guy's viral success in 2010 came from ads so absurd that the creative team almost shelved them, fearing audiences would think it was a parody.
Other options people guess
- Ogilvy & Mather
- BBDO Worldwide
- Saatchi & Saatchi
Topics
- advertising
- 2010s
- viral-marketing
- old-spice
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