Music · 2
Which British post-punk band's 1981 video for 'Rio' became one of MTV's most-played clips in 1982, helping break the New Romantic movement in America?
Answer
Duran Duran
Duran Duran's glossy, yacht-set video for 'Rio' received enormous MTV airplay in 1982–83 and is widely credited with introducing the New Romantic aesthetic to American audiences. MTV's hunger for visually polished content made Duran Duran one of the channel's earliest star-making success stories.
💡 Did you know?
Duran Duran was so synonymous with MTV that the channel's executives nicknamed acts who thrived on video exposure 'MTV bands' — with Duran Duran as the defining example.
Other options people guess
- Culture Club
- Spandau Ballet
- ABC
Topics
- mtv
- 1980s
- new-romantic
- british-pop
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