Brand Origins

Question 1

Google was originally called by what name, referring to the analysis of backlinks on the internet?

Accepted Answer

BackRub

Answer

SearchWeb

Answer

WebCrawler

Answer

DataFinder

Question 2

Why did Jeff Bezos choose 'Amazon' as the name for his online bookstore?

Accepted Answer

Both A and B

Answer

Alphabetical advantage

Answer

Largest river symbolizing scale

Answer

Founder's nickname

Question 3

Which brand's name is derived from founder Adolf Dassler's nickname 'Adi' combined with his last name?

Accepted Answer

Adidas

Answer

Puma

Answer

Reebok

Answer

Saucony

Question 4

Starbucks' founders chose the name from a character in which classic novel?

Accepted Answer

Moby Dick

Answer

20,000 Leagues Under the Sea

Answer

The Sea Wolf

Answer

Robinson Crusoe

Question 5

Coca-Cola was named after two of its main ingredients. One was coca leaves. What was the other?

Accepted Answer

Kola nuts

Answer

Caffeine beans

Answer

Vanilla pods

Answer

Citrus oils

Question 6

What was the original name Jeff Bezos considered before settling on Amazon?

Accepted Answer

Cadabra

Answer

Bookweb

Answer

NetShop

Answer

WebBooks

Google was originally called by what name, referring to the analysis of backlinks on the internet?