Brand Origins

Q: Google was originally called by what name, referring to the analysis of backlinks on the internet?

BackRub. In 1996, Larry Page and Sergey Brin named their search engine 'BackRub' because it analyzed backlinks to estimate site importance.

Q: Why did Jeff Bezos choose 'Amazon' as the name for his online bookstore?

Both A and B. Bezos wanted a name starting with 'A' for alphabetical listings, and chose Amazon to symbolize the world's largest river for his vision of the world's largest bookstore.

Q: Which brand's name is derived from founder Adolf Dassler's nickname 'Adi' combined with his last name?

Adidas. Adidas comes from 'Adi Dassler,' with an 'i' inserted between Ad- and -das to create the company name, registered in 1949.

Q: Starbucks' founders chose the name from a character in which classic novel?

Moby Dick. Starbucks' name comes from Starbuck, a character from Herman Melville's 'Moby Dick,' reflecting Seattle's maritime heritage.

Q: Coca-Cola was named after two of its main ingredients. One was coca leaves. What was the other?

Kola nuts. Coca-Cola's name comes from the coca leaf and the kola nut, two of its original ingredients. The alliteration of 'Coca-Cola' was also appealing.

Q: What was the original name Jeff Bezos considered before settling on Amazon?

Cadabra. Bezos originally incorporated his company as 'Cadabra, Inc.' but changed it after a lawyer misheard the name as 'cadaver.'

Question 1

Google was originally called by what name, referring to the analysis of backlinks on the internet?

Accepted Answer

BackRub

Answer

SearchWeb

Answer

WebCrawler

Answer

DataFinder

Question 2

Why did Jeff Bezos choose 'Amazon' as the name for his online bookstore?

Accepted Answer

Both A and B

Answer

Alphabetical advantage

Answer

Largest river symbolizing scale

Answer

Founder's nickname

Question 3

Which brand's name is derived from founder Adolf Dassler's nickname 'Adi' combined with his last name?

Accepted Answer

Adidas

Answer

Puma

Answer

Reebok

Answer

Saucony

Question 4

Starbucks' founders chose the name from a character in which classic novel?

Accepted Answer

Moby Dick

Answer

20,000 Leagues Under the Sea

Answer

The Sea Wolf

Answer

Robinson Crusoe

Question 5

Coca-Cola was named after two of its main ingredients. One was coca leaves. What was the other?

Accepted Answer

Kola nuts

Answer

Caffeine beans

Answer

Vanilla pods

Answer

Citrus oils

Question 6

What was the original name Jeff Bezos considered before settling on Amazon?

Accepted Answer

Cadabra

Answer

Bookweb

Answer

NetShop

Answer

WebBooks

Brand Origins

Google was originally called by what name, referring to the analysis of backlinks on the internet?

Publisher

Brand Origins