Business · 2

What product did Shopify founder Tobi Lütke sell online before building the e-commerce platform that became Shopify?

Answer

Snowboards

Lütke and a partner opened an online snowboard shop called Snowdevil, and when existing e-commerce software proved inadequate, he built his own platform, which evolved into Shopify.

💡 Did you know?

Shopify's founder Tobi Lütke taught himself to code from free online tutorials, then sold snowboards online before building the platform.

Other options people guess

  • Skateboards
  • Bicycles
  • Surfboards

Topics

  • e-commerce
  • shopify
  • entrepreneurship
  • startups

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