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Business Quizzes
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Market Movers
Business & Money
Iconic Logos & Brand Stories
Behind the world's most recognizable brand identities and their histories.
Famous Startup Stories
Origin stories and founders of iconic companies that reshaped industries.
Moguls & Magnates
Explore the lives and achievements of history's greatest business leaders and entrepreneurs who built empires.
Brand Origins
Discover the fascinating stories behind how famous companies got their names and what inspired their founders.
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Business fun facts
102 fact-checked business facts — the question, the verified answer, and the story behind it.
Roughly how much did sales drop in the two months after Tropicana's much-criticized 2009 packaging redesign?
Tropicana's 2009 redesign removed its iconic orange-with-straw logo, leading to such massive backlash that sales dropped $30 million in two months.
Which juice brand scrapped its 2009 packaging redesign and reverted to the original after the new look tanked sales?
Tropicana's 2009 redesign removed its iconic orange-with-straw logo, leading to such massive backlash that sales dropped $30 million in two months.
In what year did Gap scrap its newly unveiled logo redesign just days after launch due to public outcry?
Gap's 2010 logo redesign lasted exactly one week before the company reverted it, making it one of the fastest corporate U-turns in history.
How long did Gap's 2010 redesigned logo last before the company reverted to the original, following widespread public backlash?
Gap's 2010 logo redesign lasted exactly one week before the company reverted it, making it one of the fastest corporate U-turns in history.
In which U.S. state did 17-year-old Fred DeLuca open the tiny storefront sandwich shop funded by a $1,000 loan in 1965?
Subway's Fred DeLuca started his first sandwich shop at age 17 using a $1,000 loan from a family friend to pay for a tiny storefront in Connecticut.
What was the profession of Peter Buck, the family friend who lent Fred DeLuca the $1,000 to open his first sandwich shop in 1965?
Subway's Fred DeLuca started his first sandwich shop at age 17 using a $1,000 loan from a family friend to pay for a tiny storefront in Connecticut.