Business · 2
Howard Schultz credited a 1983 trip to which Italian city for inspiring him to bring espresso bar culture to Starbucks?
Answer
Milan
While in Milan on a buying trip, Schultz was struck by the city's espresso bars and their sense of community, which led him to reshape Starbucks around that model after he took over the company.
💡 Did you know?
Starbucks' global success partly stems from Howard Schultz visiting Milan and copying Italian espresso culture—a business model borrowed from another continent.
Other options people guess
- Rome
- Naples
- Venice
Topics
- starbucks
- coffee
- business-history
- entrepreneurship
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