Business · 2
Which type of establishment did Howard Schultz seek to replicate in the U.S. after observing them during his trip to Italy in the 1980s?
Answer
Italian espresso bars
Schultz was inspired by the atmosphere of Italian espresso bars, where baristas prepared drinks quickly and customers gathered socially, prompting him to redesign Starbucks around that concept.
💡 Did you know?
Starbucks' global success partly stems from Howard Schultz visiting Milan and copying Italian espresso culture—a business model borrowed from another continent.
Other options people guess
- British tea rooms
- French sidewalk cafes
- German beer halls
Topics
- starbucks
- coffee
- business-history
- italy
Know your business trivia?
Play a free Business quiz and see how many you get right — no signup needed to start.
More Business facts
Business
Howard Schultz credited a 1983 trip to which Italian city for inspiring him to bring espresso bar culture to Starbucks?
Starbucks' global success partly stems from Howard Schultz visiting Milan and copying Italian espresso culture—a business model borrowed from another continent.
Business
Starbucks' founders chose the name from a character in which classic novel?
The company originally considered names starting with 'St' because they believed such names sounded powerful.
Business
FedEx was founded to operationalize a business concept its founder had previously dismissed in writing. In what decade was FedEx founded?
FedEx founder Fred Smith wrote a paper predicting overnight delivery would fail, then built the company anyway to prove himself wrong.
Business
What type of intellectual property protection does Coca-Cola rely on to guard its formula, in place of a patent?
Coca-Cola's secret formula was never patented because patents require public disclosure—keeping it private proved more valuable than legal protection.
Business
At what age did Fred DeLuca open his very first sandwich shop, the seed of what became Subway?
Subway founder Fred DeLuca started his first sandwich shop at age 17 with a $1,000 loan from a family friend to pay for college tuition, accidentally creating a 37,000-location empire.
Business
Which co-working startup's 2019 IPO collapsed after investors learned its founder had personally profited hundreds of millions while the company posted massive annual losses?
WeWork's IPO collapsed when the public saw founder Adam Neumann collected $700 million in personal profits while the company lost billions annually.