Business · 2

What is the term for a business agreement where one party pays for the right to use another's brand and business model?

Answer

Franchise

A franchise is a business arrangement in which a franchisor grants a franchisee the right to operate a business using the franchisor's brand, systems, and support in exchange for fees and royalties. McDonald's and Subway are among the world's largest franchise systems.

💡 Did you know?

The word 'franchise' traces back to Old French meaning 'freedom' — early franchises were royal grants giving merchants the freedom to trade in a territory.

Other options people guess

  • License
  • Joint Venture
  • Merger

Topics

  • business-models
  • entrepreneurship
  • corporate
  • retail

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