Business · 1
Which online pet supply retailer became a symbol of dot-com excess after running a Super Bowl ad featuring a sock puppet mascot in 2000?
Answer
Pets.com
Pets.com spent heavily on marketing, including a memorable Super Bowl commercial starring its sock puppet spokesperson, but the company collapsed just months later despite the high-profile campaign.
💡 Did you know?
Pets.com spent $2 million on a Super Bowl ad featuring a sock puppet, then folded 268 days later with $125 million unspent in the bank.
Other options people guess
- Webvan
- eToys.com
- Kozmo.com
Topics
- dot-com-bubble
- startups
- advertising
- 1990s
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