Business · 2
How long did Gap's 2010 redesigned logo last before the company reverted to the original, following widespread public backlash?
Answer
About one week
Gap unveiled a new logo in October 2010, but after an immediate flood of online criticism and mockery, the company scrapped it and returned to its classic blue box logo within about a week.
💡 Did you know?
Gap's 2010 logo redesign lasted exactly one week before the company reverted it, making it one of the fastest corporate U-turns in history.
Other options people guess
- About one month
- About six months
- About one year
Topics
- branding
- gap
- corporate-history
- marketing-fails
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