Business · 2
Which juice brand scrapped its 2009 packaging redesign and reverted to the original after the new look tanked sales?
Answer
Tropicana
Tropicana's 2009 redesign by the Arnell Group replaced the familiar straw-in-orange image with a plain glass of juice, alienating shoppers so badly that PepsiCo brought back the original packaging within weeks.
💡 Did you know?
Tropicana's 2009 redesign removed its iconic orange-with-straw logo, leading to such massive backlash that sales dropped $30 million in two months.
Other options people guess
- Minute Maid
- Simply Orange
- Ocean Spray
Topics
- rebranding
- marketing-fails
- packaging
- 2000s
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