Business · 1

In Amazon's logo, the curved arrow connects which two letters to represent the company's vast product range?

Answer

A and Z

The arrow in Amazon's logo stretches from the letter 'A' to the letter 'Z' in the wordmark, symbolizing that the retailer sells everything from A to Z.

💡 Did you know?

Amazon's arrow logo points from A to Z deliberately, but also subtly curves into a smile to suggest customer satisfaction.

Other options people guess

  • A and M
  • B and Z
  • A and O

Topics

  • logos
  • branding
  • amazon
  • corporate-history

Know your business trivia?

Play a free Business quiz and see how many you get right — no signup needed to start.

More Business facts

Business

The curved arrow beneath the word 'Amazon' in its logo is designed to resemble what facial expression?

Amazon's arrow logo points from A to Z deliberately, but also subtly curves into a smile to suggest customer satisfaction.

Business

Which soft drink brand's 2008 logo redesign was reported to cost $1 million and drew comparisons to the visual branding strategy of Barack Obama's presidential campaign?

The Pepsi logo was briefly redesigned in 2008 with a $1 million rebrand that copied the Obama campaign's visual strategy.

Business

The designer of Nike's iconic Swoosh logo was originally paid how much for her work in 1971?

Nike's Swoosh was designed by a graphic design student for $35 in 1971, and she almost didn't get paid at all.

Business

KFC keeps its secret blend of 11 herbs and spices locked in a vault in which U.S. city?

KFC's secret recipe is locked in a vault at its Louisville headquarters, and only two executives know the complete formula at any time.

Business

What is the term for the strategy where a company acquires a competitor to gain control of its customer base and eliminate rivalry?

When Standard Oil horizontally integrated by absorbing over 40 rival refineries in the 1870s, it controlled roughly 90% of U.S. oil refining within a decade.

Business

Howard Schultz credited a 1983 trip to which Italian city for inspiring him to bring espresso bar culture to Starbucks?

Starbucks' global success partly stems from Howard Schultz visiting Milan and copying Italian espresso culture—a business model borrowed from another continent.