Business · 2
Which soft drink brand's 2008 logo redesign was reported to cost $1 million and drew comparisons to the visual branding strategy of Barack Obama's presidential campaign?
Answer
Pepsi
Pepsi's 2008 rebrand by the Arnell Group was later revealed through a leaked strategy document, nicknamed 'Breathtaking,' that referenced the same visual and emotional cues used in Obama's 'Hope' campaign imagery.
💡 Did you know?
The Pepsi logo was briefly redesigned in 2008 with a $1 million rebrand that copied the Obama campaign's visual strategy.
Other options people guess
- Coca-Cola
- Tropicana
- Gatorade
Topics
- logos
- branding
- advertising
- 2000s
Know your business trivia?
Play a free Business quiz and see how many you get right — no signup needed to start.
More Business facts
Business
In what year did Pepsi unveil the redesigned logo whose leaked strategy document was compared to Barack Obama's campaign branding?
The Pepsi logo was briefly redesigned in 2008 with a $1 million rebrand that copied the Obama campaign's visual strategy.
Business
The designer of Nike's iconic Swoosh logo was originally paid how much for her work in 1971?
Nike's Swoosh was designed by a graphic design student for $35 in 1971, and she almost didn't get paid at all.
Business
The curved arrow beneath the word 'Amazon' in its logo is designed to resemble what facial expression?
Amazon's arrow logo points from A to Z deliberately, but also subtly curves into a smile to suggest customer satisfaction.
Business
What is the term for the strategy where a company acquires a competitor to gain control of its customer base and eliminate rivalry?
When Standard Oil horizontally integrated by absorbing over 40 rival refineries in the 1870s, it controlled roughly 90% of U.S. oil refining within a decade.
Business
Which company developed the graphical user interface and mouse at its PARC research lab in the 1970s but failed to commercialize the technology?
Xerox invented the graphical user interface and mouse in the 1970s but never commercialized them. Apple and Microsoft later made billions from the same technology.
Business
How much personal savings did Sara Blakely use to launch Spanx before it grew into a billion-dollar shapewear brand?
Spanx founder Sara Blakely built a $1.2 billion shapewear empire without outside investors or a business degree, using $5,000 in personal savings and door-to-door retail pitching.