Business · 2
Which soft drink brand's 2008 logo redesign was reported to cost $1 million and drew comparisons to the visual branding strategy of Barack Obama's presidential campaign?
Answer
Pepsi
Pepsi's 2008 rebrand by the Arnell Group was later revealed through a leaked strategy document, nicknamed 'Breathtaking,' that referenced the same visual and emotional cues used in Obama's 'Hope' campaign imagery.
💡 Did you know?
The Pepsi logo was briefly redesigned in 2008 with a $1 million rebrand that copied the Obama campaign's visual strategy.
Other options people guess
- Coca-Cola
- Tropicana
- Gatorade
Topics
- logos
- branding
- advertising
- 2000s
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