Business · 2
Roughly how much did sales drop in the two months after Tropicana's much-criticized 2009 packaging redesign?
Answer
$30 million
After Tropicana removed its recognizable orange-with-straw image in 2009, consumer confusion and backlash caused sales to fall by about $30 million in just two months, prompting a quick reversal.
💡 Did you know?
Tropicana's 2009 redesign removed its iconic orange-with-straw logo, leading to such massive backlash that sales dropped $30 million in two months.
Other options people guess
- $5 million
- $100 million
- $500,000
Topics
- rebranding
- marketing-fails
- sales
- 2000s
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